Case Study: Eden Perfumes Ltd

Client Overview

Client: Eden Perfumes LTD
Industry: Fragance, E-commerce, Retail
Project Brief: Maintain the website, implement new designs and measures to optimise the sites, look, feel, speed and SEO ranksing

Approach

Discovery Phase

• Brand Alignment: Delved into the core values and aesthetics of Eden Perfumes to ensure the website design reflects the brand's commitment to sustainability and ethical practices.
• Competitive Analysis: Examined other competing companies in the frangrance industy, marking how they serve their customers and what they are lacking.
• Client interviews: Met with key stakeholders at Eden Perfumes and discussed their vision for theier website and their current pain points.

Design Phase

• Concept Design: Envisioned modern layouts in collaboration with their inhouse designer.
• Accessibility Planning: Scoped out how the new website could reach all users, including those with difficulty reading screens.
• Security Mapping: Re-examined what different users of the site would need to do, and created a roadmap to ensure correct access for all users.

Development Phase

• Responsive Design: Hand coded a pixel perfect display, from mobile to ultra wide screen.
• **Perfomance Optimisation:**Collaborated with a fellow web developer to create a faster website that customers could use easier.
• Staff Training: Deveolped guides and trained staff in using the new website interfaces.

Outcome

The Eden Perfumes Ltd website successfully reflects the brand's commitment to ethical practices and high-quality fragrances. The minimalist yet captivating design provides a seamless user experience, highlighting the unique qualities of each perfume and enhancing the overall appeal of the brand.