To showcase how I could enhance your business, I've made a series of demo pieces to outline what to expect. This is a demo services page design, made for the fictional accountants firm Zay.

Case Study: Zay Accountants Website Design

Client Overview

Client: Ivonne, Founder of Zay Accountants
Industry: Finance & Accountancy
Project Brief: Design a services page for Zay Accountants, drawing inspiration from Petal's landing page, with a primary color theme of red.

Challenge

Zay Accountants, a reputable firm in the accountancy sector, sought to enhance their online presence through a redesigned website. The firm aimed to offer a clear, accessible overview of their services, emphasizing user engagement and conversion. The challenge was to create a design that balances professional appeal with the innovative edge seen in Petal's landing page, while also integrating Zay Accountants' brand color, red, into the design effectively.

Services page image 1

Approach

Discovery Phase

Client Interview: Engaged with Ivonne to understand Zay Accountants' brand values, target audience, and services.
Competitive Analysis: Reviewed Petal's landing page and other accountancy firm websites to identify best practices in design and user experience.
Color Scheme Development: Focused on creating a palette that uses red effectively, complementing it with neutral tones to ensure readability and professional appeal.

Design Phase

Wireframing: Developed initial layouts focusing on content hierarchy, ensuring services are prominently displayed.
Mockups: Created high-fidelity mockups, integrating red into the design as a primary accent color for calls to action, headlines, and key graphics.
User Feedback: Conducted a small focus group with stakeholders and potential clients to gather feedback on the design's appeal and usability.

Services page image 2

Implementation Guidance

Responsive Design: Ensured the services page is fully responsive, offering a seamless experience on both desktop and mobile devices.
SEO Best Practices: Integrated SEO-friendly content strategies to improve visibility and attract potential clients through organic search.

Services page image 3

Outcome

The redesigned services page for Zay Accountants successfully merges the firm's traditional professionalism with a modern, engaging interface. The strategic use of red throughout the design enhances brand recognition, while the layout inspired by Petal's landing page ensures a user-friendly experience. Early analytics indicate increased visitor engagement and a higher conversion rate from the services page.